Huluween | Network Branding
A spooky yet playful brand identity that repositions Hulu to be the most popular streaming service during Halloween.
Possess the Screens
During the month of October, Hulu takes over the home screen on all Hulu apps.
Style Guide
With quirky illustrations and animations, there's a level of fun and horror that coincides with this theme.
Art Direction, Design, Animation: Meghna Shourie